Cannabis Edible Leaders On The Sector's Future: 'Very Convenient To Consume'
Backed by shifting customer preferences during the COVID-19 pandemic, cannabis edibles are eating into the market share of other weed format.s
Now, the industry is left wondering if growing edible interest is a passing trend or a sustainable market shift.
Recent Edible Market Trends: Liz Connors, director of analytics for data intelligence company Headset said that consumers want a consistent, reliable product overall.
"Brands that deliver a consistent experience will do well," she said.