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Why COVID-19's Digital Ad Markets Are A Boon For The Cannabis Industry

The biggest contributing factor to this opportunity is the impact that shelter-in-place orders have had on both ad supply and consumer behavior.

For cannabis marketers, generating mass awareness is far more difficult than it is for marketers in traditional consumer goods.

Cannabis marketers must navigate scores of disparate regulations that limit where, how, and who they can target with their message. This creates a serious challenge for brands that aim to move the needle on awareness or ad recall. 

Canopy Growth CEO expects weed will be legalized federally by 2022

The CEO of a Canadian cannabis company is expecting that the United States is headed for cannabis legalization in the next two years.

David Klein, the head of Canopy Growth, told CNBC’s Jim Cramer on Tuesday that as states continue to gradually permit medical and recreational use of marijuana, Congress will have no choice but to act.

Canada’s Cannabis Oil Exports Rose More than 450% in 2019

On Monday, Marijuana Business Daily reported that Canada, with first-mover advantage, has been exploring new territories to export its cannabis oil. Last year, the company reported to 17 counties—the highest number of counties that it has exported to until now. Overall, Canada exported 5,372.3 liters of cannabis oil products last year—a rise of 483.9% from 920 liters exported in 2018. Meanwhile, Health Canada allowed 12,887.9 liters of cannabis oil to be exported.

Louisiana widening access to medical marijuana under new law

More Louisiana residents will have access to medical marijuana under a significant expansion of the state’s therapeutic cannabis program that Gov. John Bel Edwards has signed into law

More Louisiana residents will have access to medical marijuana under a significant expansion of the state's therapeutic cannabis program that was signed into law by Gov. John Bel Edwards.

Cannabis Sales Continue to Soar Through The Pandemic

Consumers are making the best argument that legal marijuana can help reignite the economy by purchasing cannabis products in record numbers across the country.

Every day, people across the United States demonstrate how legal cannabis could save the nation’s economy from the virus-caused downtown. They do so by buying record amounts of weed.

Las Vegas cannabis stores are reopening. Here’s what it looks like

In early 2020, legal marijuana sales were booming in Nevada. Tax revenue and sales figures reached record monthly highs, as likely did happy visitors and locals across the Silver State.

That all changed in March, when the coronavirus shut down cannabis stores, resorts along the Las Vegas Strip, and countless other businesses across the state. Following an order from Gov. Steve Sisolak, dispensaries operated for weeks on a delivery-only basis.

N.J. lawmakers advance second bill to decriminalize weed

Lawmakers are moving ahead with the second bill proposed in recent weeks that would decriminalize certain levels of marijuana possession in New Jersey, amid mounting protests both in the state and nationwide against racial inequality.

Their introduction comes months ahead of a ballot question set for November’s 2020 presidential election, where voters will decide whether recreational marijuana should be legalized for adult-use.