Canada to Offer 'Value' Marijuana Brands to Compete With Illegal Sellers Market
Canadian cannabis companies are introducing lower-priced, "value brand" marijuana in a bid to overtake sellers on the illegal market, who reportedly account for nearly 70 percent of the country's total cannabis sales.
Recreational marijuana was legalized in Canada under the Cannabis Act, which has been in effect from October 2018. Canada is the second country in the world to legalize cannabis for recreational use nationwide after Uruguay.