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Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.

Branding in cannabis is infinitely more complicated than any other industry.

Cannabis consumers encompass a huge demographic spectrum. The types of products vary so much they overlap multiple industries and markets.

Add to that the ancillary marketplace in cannabis that reaches out to both businesses and consumers.

Arizona’s ballot initiative to legalize adult-use cannabis has survived a legal challenge by opponents and is expected to move forward to the official signature verification stage.

Margin compression could become commonplace among Canadian pot stocks because of this.

For years, cannabis stocks were the greatest thing since sliced bread on Wall Street. The expectation of ongoing state-level legalization in the U.S., coupled with Canada becoming the first industrialized country in the modern era to give marijuana the green light, was forecast to send pot stock valuations into the heavens -- and for a period of time this is precisely what happened.

A new Canadian study could have ramifications for the entire marijuana industry.

Despite the growing popularity of cannabis, there's limited information about what the substance can and cannot do. And with marijuana classified as a Schedule 1 substance in the U.S., it's nearly impossible for researchers to conduct studies on it. In Canada, however, pot's legal for both medical and recreational use. Researchers there are hopeful that a new study could help answer some of the uncertainties surrounding cannabis and its effectiveness in treating various ailments. 

But first, we need to do these 5 things.

Billions of dollars are sitting at the doorstep of Capitol Hill, begging to participate in the economy. But with some wise moves by the Federal government and regulatory agencies, cannabis-generated revenue could be a significant answer to our financial crisis stemming from the pandemic. 

Minnesota Sen. Tina Smith has proposed a federal legalization bill that would remove cannabis from the Controlled Substances Act and grant regulatory authority of the plant to the Food and Drug Administration.

Thirty-three states and the District of Columbia have legalized the sale or use of cannabis. Yet, the federal government is struggling to keep up, and cannabis legislation has been stagnant. As a result, there is no safe harbor in the cannabis industry, meaning there is no legislation that assures the safety of banking cannabis. So, many who enter the cannabis industry have preferred stealthier ways of banking. While banking workarounds to open, or compliant, banking may work, they come at a cost.

Marijuana legalization initiatives will be on the ballot in a number of states in November.

Though there's no end in sight for the coronavirus pandemic, in some ways, life goes on somewhat as usual. The U.S. presidential election is coming up in less than three months, and beyond the presidential and legislative races, the question of state-level marijuana legalization is on the agenda again.