Business

Cannabis Branding Strategy Do's And Don'ts

Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.

Branding in cannabis is infinitely more complicated than any other industry.

Cannabis consumers encompass a huge demographic spectrum. The types of products vary so much they overlap multiple industries and markets.

Add to that the ancillary marketplace in cannabis that reaches out to both businesses and consumers.

Canada's Marijuana Industry Has a New Problem

Margin compression could become commonplace among Canadian pot stocks because of this.

For years, cannabis stocks were the greatest thing since sliced bread on Wall Street. The expectation of ongoing state-level legalization in the U.S., coupled with Canada becoming the first industrialized country in the modern era to give marijuana the green light, was forecast to send pot stock valuations into the heavens -- and for a period of time this is precisely what happened.

The Cannabis Industry Needs Hard Data on Medical Marijuana. This Study Could Provide It

A new Canadian study could have ramifications for the entire marijuana industry.

Despite the growing popularity of cannabis, there's limited information about what the substance can and cannot do. And with marijuana classified as a Schedule 1 substance in the U.S., it's nearly impossible for researchers to conduct studies on it. In Canada, however, pot's legal for both medical and recreational use. Researchers there are hopeful that a new study could help answer some of the uncertainties surrounding cannabis and its effectiveness in treating various ailments. 

Cannabis Is Poised to Rescue the Economy From Collapse

But first, we need to do these 5 things.

Billions of dollars are sitting at the doorstep of Capitol Hill, begging to participate in the economy. But with some wise moves by the Federal government and regulatory agencies, cannabis-generated revenue could be a significant answer to our financial crisis stemming from the pandemic. 

The Importance Of Compliant Cannabis Banking

Thirty-three states and the District of Columbia have legalized the sale or use of cannabis. Yet, the federal government is struggling to keep up, and cannabis legislation has been stagnant. As a result, there is no safe harbor in the cannabis industry, meaning there is no legislation that assures the safety of banking cannabis. So, many who enter the cannabis industry have preferred stealthier ways of banking. While banking workarounds to open, or compliant, banking may work, they come at a cost.

4 Cannabis Stocks Poised to Profit From Legalization Votes

Marijuana legalization initiatives will be on the ballot in a number of states in November.

Though there's no end in sight for the coronavirus pandemic, in some ways, life goes on somewhat as usual. The U.S. presidential election is coming up in less than three months, and beyond the presidential and legislative races, the question of state-level marijuana legalization is on the agenda again.