Lifestyle

Licensed cannabis producers are optimistic that the introduction of legal edibles will help displace the black market, but analysts say it will take time to displace illegal sales. 

Edmonton-based cannabis producer Aurora is launching a line of edibles that include chocolates, gummies and vaping products. 

The company has submitted its products to Health Canada for approval and could begin selling them as of mid-December. 

The number of jobs related to hemp, cannabis, and marijuana could increase more than sevenfold in Florida by 2025 — that is, if recreational marijuana gains approval in the November 2020 election.

The prediction comes from a new study on the cannabis industry conducted by New Frontier Data.

Along with planting bulbs and clearing out dying annuals, some Ontario gardeners now have a new fall tradition: harvesting their cannabis plants. 

"Now is the most exciting time of growing at home," said Katy Perry, who owns a hydroponic supply store in Toronto. 

"Your plant is finally ready to be chopped down, dried, cured and consumed." 

Last week, Canada marked one year since legalization, making this the first time that Ontarians have been able to legally cultivate cannabis over the summer growing season. 

Why do consumers love drinkable cannabis? Let us count the ways. It's discreet, it requires no special equipment, it tastes good, and it's a familiar and safe delivery system. 

Weed-infused drinks make up one of the fastest-growing segments of the cannabis market. It's a sprawling category that includes tinctures to mix with cocktails; non-alcoholic alternatives to wine, beer, or champagne; wellness beverages that can lull you to sleep or take the place of aspirin or ibuprofen after a strenuous game of hoops or tennis; and sparkling sodas that are as appealing to millennials as they are to baby boomers who aren't comfortable lighting up.

Here are answers to some common questions about cannabis tonics.

Why Are There so Many Drinkables?

Bottoms up! Straddling the lines among intoxicating drinks, wellness shots, and liquid medicine, drinkable cannabis is taking off. According to BDS Analytics, which tracks cannabis trends, there were 88 beverage brands on the market in mid-2019; that's 19 more than during the same time period in 2018. In 2018, beverages made up 6% of the total edibles market in the United States. That percentage is rising steadily and BDS predicts that by 2022 canna-beverages, including THC and cannabidiol (CBD) products sold in dispensaries and non-THC drinks sold in supermarkets, drugstores, convenience stores, and the like could be a $1 billion market. 

A lot of familiar names are behind this boom. Mike Tyson has launched Dwiink, a line of CBD-enhanced water and fruit-flavored beverages whose name is a playful wink to his trademark lisp. Big booze distributors are investing heavily in weedy drinks: Heineken-owned Lagunitas offers Hi-Fi Hops, a pair of nonalcoholic, zero-calorie beverages that come in two dosages, 10 milligrams THC, or 5 milligrams each of THC and CBD per bottle. 

Constellation Brands, which owns Corona beer, Robert Mondavi wine, and Svedka vodka, is investing billions in Canopy Growth, a mega Canadian cannabis producer that's creating nonalcoholic cannabis-infused drinks. Molson Coors is partnering with Canada's Hydropothecary Corp. on a similar venture.

Meanwhile, the maker of Arizona Iced Tea has signed a licensing agreement with Dixie Brands to manufacture and distribute canna-drinks under the Arizona label.

Other companies are expanding into the drinks space, such as Weller, a manufacturer of functional snacks. The Boulder, Colorado, company in 2019 launched a line of CBD-infused sparkling water flavors it calls W+ and a CBD drink mix.  

W+ is a line of fruit-flavored, BD-enriched sparkling water from Colorado-based Weller, a maker of functional snacks.

Why Did Cannabis Drinks Take so Long to Hit the Market?

Developing a beverage infused with CBD or THC is a lot more complicated than mixing gin with tonic. For one thing, cannabinoids are hydrophobic — meaning they repel water. Drop cannabinoids into water and they'll float to the surface rather than dispersing evenly.

It's taken cannabis chemists a lot of hit-or-miss experiments to overcome this hurdle. SōRSE, a Seattle-based beverage-tech company, is one of the innovators in the field, developing a method to convert cannabis oils into a water-soluble emulsion that has no cannabis taste or smell and that disperses uniformly throughout liquid. The technology is proprietary and Michael Flemmens, SōRSE's vice president of science, will say only that the company uses food-grade components that have already been approved by the Food and Drug Administration (FDA) as GRAS, or generally recognized as safe.

The company uses the ingredients to produce THC and CBD-infused products that include Happy Apple, a sparkling, cannabis-infused apple beverage; Utopia, fruit-flavored sparkling water with 10 to 100 milligrams of THC per 12-ounce bottle; and Vertus, an alcohol-free sparkling bubbly that's meant to be an alternative to sparkling wine or Champagne, and which comes in dosages of 50 or 100 milligrams of THC.

Will Drinkable Weed Trigger Paranoia?

Predictability is one of the advantages well-formulated THC-infused beverages have over edibles, said Niccolo Aieta, Ph.D., founder and Chief Technology Officer for Spherex, a Denver-based company that develops cannabis concentrates and whose products include Phyx, a sparkling water brand with microdoses of THC and CBD.

“Cannabis drinks are fast-acting, taking effect within minutes as opposed to several hours with edibles," he said. "That allows users to better control their experience and gives them an overall better experience.”  The Phyx website advises users that, on average, they'll feel the drink's effects in 10 minutes, with the buzz hanging around for about an hour. 

With 2.5 milligrams of CBD and 2.5 milligrams of THC, “Phyx is the equivalent of a nice glass of white wine,” Aieta said. “It's a slight elevation of your daily mood, good for unwinding, relaxing and socializing with friends. For people who are canna-curious, it's a great way to explore and experiment.” 

Flemmens strikes a similar note. “Our biggest seller is Happy Apple with 10 milligrams THC,” he said. “We suggest that inexperienced cannabis users try it on a Saturday night at home, not a Friday night at a party. Drink half the bottle, put it in the fridge and wait half an hour. If you like the experience, you have two choices. You can stay where you are or go for the rest of the bottle.”

The woman-owned and -operated Humboldt Apothecary takes an herbalist's approach to cannabis by formulating tinctures with medicinal herbs to work in concert with the full-spectrum cannabis. The blends of botanical ingredients with cannabinoids not only aid a more rapid onset, according to the company, but also help to achieve certain effects: a peppermint formula for relief of congestion, passionflower and lavender for sleeping, or gingko and rosemary for a brain boost. Humboldt Apothecary suggests using a couple of drops in a mocktail, much the way you might add bitters to a traditional cocktail. 

As for CBD drinks, Scott Van Rixel, CEO of Bhang, which makes a line that includes Wellness Beet Shots with 25 milligrams of hemp-derived CBD, thinks of these as wellness, not recreational, products.

Humboldt Apothecary makes botanically infused tinctures using full-spectrum cannabis. Its Deep Sleep formula contains passionflower and lavender.

“They're making accessible the benefits of a plant that used to be a part of people's lives on a daily basis,” said Van Rixel, who noted those benefits include relaxation, better sleep, relief from irritability, or inflammation. Van Rixel suggested that consumers might want to think of CBD beverages the way they do energy drinks: Find the dose — a single shot in the morning or several throughout the day — that works best for them.

Where Can You Buy These Products?

That's complicated. Very complicated. Regulations are an ever-changing mess, with state and federal rules sometimes contradicting each other. The FDA published a statement that noted the agency is aware that products on the market are adding CBD to foods or labeling CBD as a dietary supplement. However, the agency advised that, “Under federal law, it is currently illegal to market CBD this way.”

Consumers can start with a product's website for “where to buy” info. Some drinks are being tested in one or two cannabis-friendly markets, such as Colorado or Washington, or in Canada, where cannabis is legal nationwide.  Dispensaries in states where marijuana is legal also are carrying an ever-expanding selection of beverages with THC and CBD. 

Many CBD drinks can be shipped to all 50 states. Thanks to the passage of the 2018 Farm Bill, some states allow beverages with hemp-derived CBD to be sold in groceries. For example,  Queen City Hemp CBD Seltzer, which was launched in 2017 and was the first CBD seltzer in the U.S., is sold at retailers in 26 states, including several conservative states such as Alabama, Texas, and Georgia. However, the sparkling beverage cannot be sold in cannabis-friendly California because of complex state regulations.

Queen City's founder, Nic Balzer, who's part of the U.S. Hemp Roundtable, echoed the views of others in the canna-beverage biz when he said, “There are a lot of regulatory challenges and we're hopeful that the FDA will make a ruling soon that will clarify these laws.”

Baking, cooking and mixing food and drink with cannabis extracts and concentrates is a fine art that can take a really long time to perfect. It’s science, after all.

With the right techniques, you can skate by even as a beginner. Use this list to make sure your knowledge is up to speed as a marijuana chef so you can avoid any crucial and potentially money-wasting mistakes.

Clean your cannabis

Some plants, especially outdoor plants, can be contaminated with dirt, bacteria and even bird poop. Avoid this first off by purchasing clean nuggets from a reliable source. Fix a bad situation by gently boiling the nuggets, since boiling water is not hot enough to mess with the cannabinoids that you’re targeting with any infusion.

Decarboxylate

The decarboxylation step converts the active ingredients into tissue-penetrating THC from THC-A in the raw plant. Skip this step and your edibles may hit you hours later in your liver, rather than in your mouth, stomach, esophagus, etc where they will work faster.

Strain with gloves

Do not press or strain with your bare hands. Not only is it unsanitary, you will get stoned. The sheer amount will definitely make you feel something. People say that’s not true, but it has happened to me a few times when breaking this essential rule. Plus, you can use a spatula to salvage the last drops of your brew from gloved fingers; you can’t do that with your bare hands, ew.

Use devices where possible

Devices can be helpful in that they do a lot of the tricky work for you. Temperature regulation, stirring and timing are all things you can screw up no matter how great of a chef you are. When I tried the Magical Butter, I realized that technology is about to run wild in the cannabis world.

Use a good saturation ratio

Try not to overpack any infusion with nugs; you need to have enough liquid to actually strain out. The less liquid you use, the harder it will be to recoup liquid filled with goodies. A good starter ratio is one g material per one oz. of medium, be it alcohol or glycerin.

Invest in a Sodastream

If you like mixing mocktails and cocktails with your creations, buying seltzer in cans and bottles is not only bad for the environment, it’s bad for your wallet. A Sodastream pays for itself in months and you will always have bubbles on hand.

Freezer is your friend

Save anything you don’t eat right away in the freezer, where its shelf life will be greatly increased. Even a bottle with a few drops of olive oil left can dress a salad when the time comes. Same goes for the brownie you smartly cut in half. Stash it in the freezer where it won’t start to go bad. Top it with ice cream another day!

Save anything you don’t eat right away in the freezer, where its shelf life will be greatly increased / Photo: Roschetzky IstockPhoto / iStock / Getty Images Plus

Don’t go overboard with the heat

One reason you don’t see a lot of sautéed or deep-fried cannabis items is for the simple reason that direct heat like that in a pan or grill could burn off those party vibes and leave you with sleepy CBN. You can grill and fry things, but try to leave it to things that cook quickly, or add the cannabis after the fact.

Ovens are such a common application because of the steady and controlled heat. Staying under 350 F is the smart plan.

With these tips, you can now avoid most major ganja goofs. Now you can do your best while waiting to be able to purchase cannabis cooking aids in the store like we should have been able to get all along.

CAMBRIDGE — At a candlelight dinner party on a Harvard Square patio one recent evening, each table setting included a plate, knife, fork — and a clear glass pipe and jars of marijuana.

After the two dozen well-dressed guests, who ranged from their early 20s to late 50s, seated themselves, John Maden stood and introduced himself as a cannabis “sommelier.” Over the next three hours, he directed the guests to smoke certain types of marijuana — with piney, citrusy, or earthy undertones — that he had picked to complement the five gourmet-chef-prepared courses.