High Times, the venerable marijuana-focused magazine that’s undergone major diversification the past two years, is taking a big step beyond its media roots with plans to open stores in Los Angeles and Las Vegas that actually sell the stuff.

The company also named cannabis retail veteran Paul Henderson as president and interim CFO, charged with heading the dispensary initiative. Stormy Simon, a former president of Overstock.com, was recently named High Times CEO, and will focus on digital initiatives.

“Having the second-mover advantage in this industry, combined with the present downturn in the cannabis capital markets, provides unique timing for High Times to help non-branded stores to differentiate themselves from the industry’s larger multi-state operators,” said Adam Levin, Executive Chairman of parent company Hightimes Holdings. “I know I speak for the whole team when I say we’re extremely excited to add Paul to the Hightimes family.”

The Los Angeles and Las Vegas dispensaries are both already licensed locations in high-traffic areas, but both will need some additional regulatory sign-off and physical tweaking to incorporate the High Times brand and product lines. said Henderson.

The L.A. store is already operating under a different name in the Palms neighborhood of the city and should be changed over during this quarter, Henderson said. Additional construction is needed on the Vegas location before it’s ready for customers, with an opening date likely in the third quarter.

The Los Angeles and Las Vegas dispensaries are both already licensed locations in high-traffic areas, but both will need some additional regulatory sign-off and physical tweaking to incorporate the High Times brand and product lines. said Henderson.

The L.A. store is already operating under a different name in the Palms neighborhood of the city and should be changed over during this quarter, Henderson said. Additional construction is needed on the Vegas location before it’s ready for customers, with an opening date likely in the third quarter.